Roofing Case Study | NK Digital
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PRO Dry Roofing Roofing Case Study
Case study

How we helped a roofing company dominate its local market.

Top Google Maps visibility, stronger website growth, more calls, and added visibility across Google AI Mode and ChatGPT.

19.9 → 1.0 Average Google Maps position
+181.2% GBP call growth
90 Calls from Google Business Profile
+107.58% Active users growth
+113.51% New users growth
Lead growth
“90 calls came directly from the Google Business Profile, representing a 181.2% increase compared with the previous comparison period.”
Google Business Profile Performance Measured client result
PRO Dry Roofing · Altoona, Florida

Results you can see immediately.

19.9 → 1.0Google Maps avg. rank
+181.2%GBP calls
+107.58%Active users
Google Maps ranking improvement
Before Google Maps ranking heatmap for PRO Dry Roofing After Google Maps ranking heatmap for PRO Dry Roofing BEFORE · 19.9 AFTER · 1.0
Google Local Pack
Google Search · roofing company in Altoona Florida
PRO Dry Roofing appearing at the top of the Google local pack
Google AI Mode
Google AI Mode · roofing companies in Altoona Florida
Google AI Mode featuring PRO Dry Roofing
ChatGPT recommendation
ChatGPT · Who is the best roofing company in Altoona Florida?
ChatGPT recommending PRO Dry Roofing
GBP calls growth
Google Business Profile calls growth for PRO Dry Roofing
Google Local Pack · Best roofer query
PRO Dry Roofing appearing in the Google local pack for best roofing company in Altoona
One campaign, multiple proof points. Maps rankings, Local Pack visibility, AI search visibility, website growth, and measurable inbound call growth.
Website growth

The local ranking gains were backed by stronger website activity.

The analytics screenshots show substantial growth across users, engaged sessions, event activity, and key events.

Google Analytics growth overview for PRO Dry Roofing
+107.58%Active users
+113.51%New users
+89.06%Engaged sessions
Google Analytics 90-day growth trend for PRO Dry Roofing
2.1KActive users
2.2KNew users
102Key events
AI search visibility

PRO Dry Roofing is visible across Google AI Mode and ChatGPT.

Google AIFeatured local result
ChatGPTRecommended roofer
#1Maps heatmap average
Top localGoogle Local Pack
Direct AI answers

Showing up when customers ask who the best local roofer is.

PRO Dry Roofing appears prominently in both Google AI Mode and ChatGPT for high-intent roofing searches around Altoona, Florida.

Google AI Mode
Google AI Mode recommending PRO Dry Roofing
ChatGPT
ChatGPT recommending PRO Dry Roofing
What this case shows

Strong local visibility can compound across rankings, traffic, and leads.

01

Maps dominance creates high-intent visibility

Moving from a 19.9 average Maps position to 1.0 dramatically improved how often the business could be discovered across the service area.

02

Visibility translated into calls

The Google Business Profile produced 90 calls and a 181.2% increase compared with the prior comparison period shown.

03

Search visibility expanded beyond traditional results

PRO Dry Roofing also appears in Google AI Mode and ChatGPT, creating additional discovery opportunities beyond Maps and standard organic results.

Case study FAQ

How should you read these results?

Results vary by market, competition, starting position, website quality, and implementation scope. This case study shows what was achieved for PRO Dry Roofing, not a guarantee of identical outcomes.

Discuss Your Market
Are these real client screenshots?+

Yes. The heatmaps, Google Analytics, Google Business Profile calls, Local Pack, Google AI Mode, and ChatGPT screenshots shown on this page come from the PRO Dry Roofing campaign.

What was the strongest local ranking result?+

The tracked heatmap shown here improved from an average Google Maps rank of 19.9 to 1.0.

Did lead activity improve too?+

Yes. The Google Business Profile performance screenshot shows 90 calls, up 181.2% versus the comparison period shown.

Do you guarantee the same results?+

No. Search performance depends on market competition, geography, website strength, profile history, implementation, and other factors.

Want to improve your visibility in your local market?

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