Case Studies | NK Digital
Royal Globe Pool Construction logo
Royal Globe Pool Construction Pool Construction Case Study
Case study

How we helped a pool builder company get more customers.

Better rankings, stronger AI visibility, and stronger search demand that supported business growth.

10.6 → 1.1 Average Google Maps position
+103.0% Organic Search sessions
92/100 Active users
100% AI mention rate
#1 Average AI position
Client feedback
“There is already one sale, and 2 or 3 more are expected to close. I’ll keep you updated. Thank you.”
Royal Globe Pool Construction logo
Royal Globe Pool Construction Pool Construction Client
Royal Globe Pool Construction · Los Angeles, CA

Results you can see immediately.

10.6 → 1.1Google Maps avg. rank
+103.0%Organic sessions
#1AI avg. position
Google Maps ranking improvement
Before Google Maps ranking heatmap for Royal Globe Pool Construction After Google Maps ranking heatmap for Royal Globe Pool Construction BEFORE · 19.9 AFTER · 1.2
Google Local Pack
google.com/search · pool builder Los Angeles
Royal Globe Pool Construction appearing in the Google local pack
Google AI Mode
Google AI Mode · pool builder Los Angeles
Google AI Mode mentioning Royal Globe Pool Construction
AI visibility across tracked prompts
AI visibility overview for Royal Globe Pool Construction
Organic growth
Google Analytics growth for Royal Globe Pool Construction
One campaign, multiple proof points. Maps rankings, Local Pack visibility, Google AI Mode, AI visibility metrics, and organic traffic growth.
Organic growth

The ranking gains translated into stronger website activity.

GA4 data shows substantial growth across organic sessions, active users, and tracked events.

Google Analytics growth data for Royal Globe Pool Construction
+103.0%Organic Search sessions
92/100Active users
+786.8%Event count
AI search visibility

Strong visibility across ChatGPT and Google's AI surfaces.

46/100Visibility score
100%Mention rate
14%Share of voice
#1Avg. position
Direct AI answers

Showing up where customers ask for recommendations.

Royal Globe appears directly in both Google AI Mode and ChatGPT for high-intent pool builder searches.

Google AI Mode
Google AI Mode mentioning Royal Globe Pool Construction
ChatGPT
ChatGPT recommending Royal Globe Pool Construction
Royal Globe Pool Construction AI visibility overview

Cross-platform AI visibility

Royal Globe reached a 92/100 visibility score, a 100% mention rate, 17% share of voice, and an average AI position of #1 across the tracked platforms.

Royal Globe Pool Construction AI prompts report

High-intent unbranded prompts

Royal Globe was mentioned for every tracked pool-builder prompt, including “best pool builder in Los Angeles,” “pool builder in Los Angeles,” and “swimming pool builder in Los Angeles,” with an average position of #1.

What this case shows

Local growth works best when the channels reinforce each other.

01

Maps visibility compounds

Improved local relevance and profile strength created broad ranking gains across the target area.

02

Traffic quality matters

The campaign produced stronger organic sessions and real lead activity, not just vanity ranking improvements.

03

AI discovery is already part of local search

The same authority signals supporting Maps and organic visibility also helped strengthen visibility across AI search surfaces.

Case study FAQ

How should you read these results?

Results vary by market, competition, starting position, website quality, and implementation scope. Case studies show what was achieved in a specific campaign, not a guarantee of identical outcomes.

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How long did these results take?+

The Royal Globe Pool Construction case study shown here developed over roughly six and a half months.

Are these real client screenshots?+

Yes. The heatmaps, analytics, and AI visibility screenshots shown on this page are taken from the actual campaign data used in this case study.

Do you guarantee the same results?+

No. Local search results depend on competition, geography, starting position, website strength, profile history, and many other factors. We focus on measurable execution and continuous improvement rather than guarantees.

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