Troyer Retirement Retirement Planning Case Study

Case study

How we helped a retirement planning firm become far more visible in local search.

Stronger Google Maps rankings, more profile calls, better engagement, and added visibility across Google and AI-driven search.

13.5 → 2.7 Average Google Maps position

49 GBP calls

337 Engaged sessions

41.2% Engagement rate

AI visibility Google AI Mode + ChatGPT

Client feedback

“I'm surprised to see we are #3.1 or whatever on ‘Retirement Planners’ search. That is our main gig. When we receive a website lead, someone that found us online, we do very well with them.”

Troyer Retirement Client feedback

Troyer Retirement · Fort Wayne, IN

Results you can see immediately.

13.5 → 2.7Google Maps avg. rank

49GBP calls

337Engaged sessions

Google Maps ranking improvement

Before Google Maps ranking heatmap for Troyer Retirement

After Google Maps ranking heatmap for Troyer Retirement

BEFORE · 13.5 AFTER · 2.7

Google Local Pack

google.com/search · retirement planner in fort wayne

Google AI Mode

Google AI Mode · retirement planner in fort wayne

ChatGPT answer

ChatGPT · Who is the best retirement planner in Fort Wayne, Indiana

GA4 growth snapshot

Google Analytics growth for Troyer Retirement

One campaign, multiple proof points. Maps rankings, local pack visibility, Google AI Mode, ChatGPT answers, GBP calls, and measurable engagement growth.

Featured case study

Troyer Retirement

Retirement Planning · Fort Wayne, Indiana

Primary MarketFort Wayne, IN

Core FocusLocal SEO + Website SEO + AI Visibility

Main Search Themesretirement planner, retirement planning, financial advisor

The challenge

Troyer Retirement needed better local visibility for high-intent retirement-planning searches in Fort Wayne, where strong trust signals and top local rankings can make a major difference in lead quality.

The strategy

We improved local search performance through Google Business Profile work, website SEO improvements, stronger service and location relevance, and visibility work designed to support both traditional Google discovery and emerging AI answer surfaces.

The outcome

The campaign improved the average Google Maps position from 13.5 to 2.7, increased calls from the Business Profile, and helped Troyer Retirement appear in the local pack, Google AI Mode, and ChatGPT answers.

RESULT SNAPSHOT

13.5 → 2.7Average Google Maps position

49GBP calls

337Engaged sessions

41.2%Engagement rate

30sAvg. engagement time / session

Organic growth

The visibility gains translated into stronger engagement and on-site activity.

GA4 shows 337 engaged sessions, an engagement rate of 41.2%, average engagement time per session of 30 seconds, and 3,606 total events in the reporting view shown.

337Engaged sessions

818Sessions

41.2%Engagement rate

GA4 engagement detail for Troyer Retirement

30sAvg. engagement time

4.41Events per session

3,606Event count

49Calls from GBP

+28.9%Growth in the view shown

Local intentHigher-quality discovery

AI search visibility

Troyer Retirement is showing up where people ask for retirement planning recommendations.

Google AI ModeFeatured result

ChatGPTFeatured answer

Top local visibilityGoogle Maps + Local Pack

5.0★Google review rating shown

Direct AI answers

Showing up where people ask for the best retirement planner.

Troyer Retirement appears across Google AI Mode and ChatGPT for high-intent retirement-planning searches in Fort Wayne.

Google AI Mode

ChatGPT

Google local pack visibility

Alongside the heatmap improvement, Troyer Retirement is also showing directly in the local pack for retirement-planning searches in Fort Wayne.

Google AI Mode result for Troyer Retirement

Visibility across multiple AI surfaces

Different AI-style result formats are surfacing Troyer Retirement, creating another layer of trust and discovery beyond traditional blue-link search.

What this case shows

Strong local SEO can improve both visibility and lead quality.

Better local rankings create more opportunity

Improving the average map rank from 13.5 to 2.7 made Troyer Retirement much more visible for high-intent local searches.

Engagement metrics help validate the growth

GA4 shows stronger engaged sessions, engagement rate, and on-site activity, supporting the broader visibility improvement.

AI answers are becoming part of local discovery

Appearing inside Google AI Mode and ChatGPT adds trust and discovery value for people researching retirement planning options.

Case study FAQ

How should you read these results?

Results vary by market, competition, starting position, website quality, and implementation scope. This case study shows what was achieved for Troyer Retirement, not a guarantee of identical outcomes.

Discuss Your Market

Are these real client screenshots?+

Yes. The heatmaps, analytics, GBP calls chart, Google Local Pack, Google AI Mode, and ChatGPT screenshots shown on this page come from the actual Troyer Retirement campaign.

What was the strongest measurable result?+

The clearest ranking shift shown here is the improvement in average Google Maps position from 13.5 to 2.7, along with 49 Business Profile calls and stronger engagement metrics in GA4.

Do you guarantee the same results?+

No. Search performance depends on competition, geography, starting position, website strength, profile history, and many other factors. We focus on measurable execution and continuous improvement rather than guarantees.

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